Marketplace Insider

Amazon puts its new-seller incentives in Europe at more than £42,000 and names 1 October to 31 March as the best period to enter. What is in the package, who qualifies, and why sellers cannot apply on their own.

In Italy the packaging EPR register was not open at all in August; in Poland sellers report a six-month wait for a number. That is why marketplaces are not enforcing — there is nothing for them to check. But you need an authorised representative in every EU country you supply end customers in, today, and that obligation does not wait for any marketplace.

Kaufland Global Marketplace added Spain and the Netherlands and is now at nine countries. Sellers can list from June, buyers arrive by the end of summer — so the first season on either market is this Christmas. We worked out what entry costs, how Kaufland compares with bol.com and whether you can make it to Black Friday.

One anonymised account managed by EXPANDO did €750k on Amazon.co.uk in its first twelve months, almost from zero and with returns under 5%. Why the UK is growing faster than Germany, what put competitors off after Brexit, and what we take on when entering the British market.

Article 45(3) of the PPWR applies from 12 August 2026: anyone supplying packaging or packaged goods directly to end customers in an EU country where they are not established must appoint an authorised representative there. Practice differs sharply by country — the registers run normally in Germany and France, Italy cannot be registered in at all yet, and Poland can take six months.

The new €3 per item duty landed on the Asian platforms, not on retailers with EU-based stock. On goods under €25 it added 12 to 30 per cent to their costs. Where the competitive pressure eases, and how to use it in pricing, advertising and assortment.

Discover how expanding to international marketplaces like Amazon, eBay, and Kaufland can dramatically increase your sales potential and brand reach. Learn key strategies for successful cross-border e-commerce expansion.

Discover practical strategies to successfully expand your e-commerce business across international borders, overcome common challenges, and leverage local market opportunities.

Amazon, the global leader in e-commerce, has announced a significant step in its Irish expansion. In the coming days, the company will launch a dedicated online store, Amazon.ie, marking a major milestone in strengthening its presence in the Irish market.

In this article, we take a deep dive into the sales performance of Germany's two largest e-commerce platforms: Amazon.de and Otto.de. The analysis covers Gross Merchandise Volume (GMV) data for the years 2023/2024 and compares the growth rates of both platforms.

Amazon is testing a major change: reviews may no longer be visible in search results. Why has the e-commerce giant decided to potentially remove one of the key tools for customers? What will this mean for shoppers and sellers, and is it a step forward – or a risky experiment?

Amazon’s role as both a marketplace and a competitor creates challenges for smaller sellers. This article examines its impact on international markets, like Germany, and suggests strategies for sellers to succeed.