Your brand is your identity, setting you apart and building loyal customers. To fully protect what you've built, secure a trademark registration and Amazon Brand Registry for all your markets.
Free lawyer's check. Money-back guarantee.
Boost your sales by 80%! To join Amazon's Brand Registry, you need a registered trademark. Membership offers brand protection, enhanced content, and reports.
Boost your conversion rates by up to 30%! Only brands registered with Amazon's Brand Registry can utilize Enhanced Brand Content (EBC) or A+ Content.
Recognizable trademarks show shoppers your brand is legitimate and professional, increasing their trust and preference for your products.
A registered trademark protects your brand from being copied or misused and lets you remove unauthorized listings, maintaining your brand’s integrity.
In case of disputes, having a registered trademark gives you stronger legal standing to defend your brand and protect your products.
Get expert legal advice before you start. To successfully register a trademark, it's crucial to ensure your brand is distinctive, conduct thorough competitor research, and accurately define your business scope. Complete our straightforward application form to begin.
After you order and pay, we’ll handle drafting, filing, and legal representation. The Intellectual Property Office (IPO) will review, publish for objections, and grant approval.
Your registered trademark is valid for 10 years and will be entered into the official register upon issuance of the certificate by the Office.
Numerous companies offer Amazon brand protection services, including brand registration and trademarking. EXPANDO, as a full-service Amazon agency, understands exactly what you need.
Gain access to Amazon brand registration within 2 weeks at most, and begin leveraging Brand Registry even before your trademark registration is finalized. Make more sales now.
This quick search will identify any existing trademarks similar to yours that could block your application. Avoid months of waiting by making sure your application is accurate.
With a proven track record boasting over 96% success, we significantly enhance your chances of securing a trademark registration compared to the industry average of 64.40%.
Get more value for your money. Our full-service solution includes free lawyer-check, trademark registration, litigation support, and ongoing monitoring.
European Union Trademark (EUTMs) filed after January 1, 2021, do not automatically cover the UK. You will need to file a separate trademark application with the UK Intellectual Property Office (UKIPO) to have protection in the UK.
As of the current requirements for Amazon Brand Registry, having an active registered trademark is mandatory. But good news! Brand Registry can be obtained during the trademark process.
1) Report a violation: Use the following methods to report any violations:
a) Report a violation tool: This tool is available to Brand Registry participants. You can report:
-Trademark violations
-Unauthorized use of your brand
-Copyright infringements
-Product condition issues (e.g., counterfeit products).
b) Contact Amazon Seller Support: If you are not enrolled in Brand Registry, you can still report issues by contacting Amazon Seller Support directly through your seller account.
2) Provide Evidence: When reporting a violation, provide comprehensive evidence to support your claim:
-URLs of the infringing listings
-Detailed descriptions of how your intellectual property is being misused
-Supporting documentation, such as trademark certificates and photos of your legitimate products.
3) Send a Cease and Desist Letter
You can send a cease and desist letter to the offending seller. This formal notice can often prompt the infringer to stop their activities. It's recommended to have a legal professional draft this letter to ensure it's properly formulated.
4) Legal Action
If the misuse continues or is particularly damaging, you may need to take legal action:
-Consult an attorney: A lawyer specializing in intellectual property law can help you understand your options and the best course of action.
-File a lawsuit: In extreme cases, you may need to file a lawsuit against the infringer to protect your brand.
If you file a combined application that includes your slogan, logo, and graphical elements as a single mark, you will only need to pay one filing fee. This approach can be cost-effective. However, the downside is that the protection is limited to the exact combination of elements as filed. If you change any part of the combination (e.g., update the logo or slogan), you may need to file a new trademark application.
Trademark applications can be refused for a variety of reasons. Here are some common reasons why a trademark application might not be approved:
1) Likelihood of confusion reason: Your mark is too similar to an existing registered trademark or a pending application for related goods or services. Example: If you try to register "Starbux Coffee" for a coffee shop, it could be rejected due to its similarity to "Starbucks."
2) Descriptiveness reason: The mark merely describes a characteristic, quality, function, or feature of the goods or services. Example:Attempting to trademark "Fresh Apples" for a brand of apples would likely be rejected because it directly describes the product.
3) Generic terms reason: The mark is a generic term for the goods or services. Example: Trying to trademark "Computer" for a brand of computers would be rejected because it is a generic term.
4) Deceptiveness reason: The mark is misleading or deceptive about the nature, quality, or geographic origin of the goods or services. Example: Registering "California Oranges" for oranges grown in Florida would be deceptive.
5) Geographical significance season: The mark is primarily geographically descriptive or misdescriptive. Example: "Napa Valley Wines" for wines that are not produced in Napa Valley would likely be rejected.
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